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Small Business Marketing Strategies – Avoid the Er Trap

  Small Business Marketing Strategies – avoid the ER Trap Build a better mousetrap and the world will beat a path to your door. Do you remember that phrase? It’s attributed to Ralph Waldo Emerson in the late 19th century. You know in those days it might have been true, but, today a better mousetrap…


Are you a change agent? – why you should be a change artist instead

  The so-called experts out there talk about getting people to bring game-changing ideas to their next meeting or rattle the cages of status quo. They talk about creating change agents out of everyone. Let me ask you a question. Do you consider yourself a change agent? More importantly: does that sound like something even…


Good Business Idea – Is it worth pursuing?

Good Business Idea – Is it worth pursuing? March 20, 2017 I’ve got a ton of ideas so now what? How do you know which ones are worth pursuing and which ones aren’t? You know people often say to me, I think in an effort to be innovative, but there’s no such thing as a bad or…


How Can I Be More Innovative – Innovation is Daily Practice

How Can I Be More Innovative – Innovation is Daily Practice  January 24, 2017 If you are waiting ’til your 3pm brainstorm with your scented markers and your blank easel pads and expecting to get all whole range of ideas it’s not going to happen. The mind is like the body, if you want to get stronger,…


What’s the Difference Between Marketing a Product and a Service – There is None

What’s the Difference Between Marketing a Product and a Service – There is None January 20, 2017 It doesn’t matter if you’re a product or service, it’s all the same. At the end of the day it is about, is there a human on the other end who is willing to open up their wallet and pay…


Best Innovation Program Online – 14 Day Innovation Booster Program

Best Innovation Program Online – 14 Day Innovation Booster Program January 17, 2017 If you are looking to join the best, free 14-day Innovation Booster Program, than you’ll want to check out LaunchStreet, www.gotoLaunchStreet.com, and sign up. We only do 4 programs a year. Share This:  14 Day Innovation Booster Program…  #launchstreet      


Top mistakes people make in innovation – not moving from discussion to decision

Top mistakes people make in innovation – not moving from discussion to decision January 17, 2017 When you’re going from discussion to decision, I find that oftentimes people get trapped in discussion for way too long and yes collaboration is good and yes thinking this thing through is good. But, here’s the challenge with that. There’s a point…


Creative exercises for new ideas – 50:10 rule

Creative exercises for new ideas – 50:10 rule  January 13, 2017 Life is too short, instead of focusing on more hours to get stuff done and be highly productive, focus on high quality, in the flow zone work. Here’s something that I’ve created for myself that I hope you’ll use. It’s called the 50:10 rule. Basically, what that means…


Creative marketing for small businesses – know the difference between tribes and customers

Creative marketing for small businesses – know the difference between tribes and customers January 10, 2017 There is a big difference between having a customer base and having a tribe. And it is more than just words on a piece of paper. Let me share with you what I mean. If you have a customer, you are selling something…


Difference between Innovation and Creativity – it’s what you do with it that matters

Difference between Innovation and Creativity – it’s what you do with it that matters January 6, 2017 What’s the difference between innovation and creativity? Here’s what I want to tell you. Where I think the difference matters in the real world. Creativity is all about the ideas, the process, the connecting dots in new and meaningful ways. And,…


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