small business marketing strateg

Small Business Marketing Strategies - Avoid the Er Trap

  Small Business Marketing Strategies - avoid the ER Trap Build a better mousetrap and the world will beat a path to your door. Do you remember that phrase? It's attributed to Ralph Waldo Emerson in the late 19th century. You know in those days it might have been true, but, today a better mousetrap...


are you a change agent why you s

The role of a change agent - why you should be a change artist instead

  The so-called experts out there talk about getting people to bring game-changing ideas to their next meeting or rattle the cages of status quo. They talk about creating change agents out of everyone. Let me ask you a question. What is the role of a change agent? More importantly: does that sound like something...


good business idea is it worth p

Good Business Ideas - Is it worth pursuing?

Good Business Ideas - Is it worth pursuing?   I've got a ton of good business ideas so now what? How do you know which ones are worth pursuing and which ones aren't? You know people often say to me, I think in an effort to be innovative, but there's no such thing as a bad or...


how can i be more innovative inn

How Can I Be More Innovative - Innovation is Daily Practice

How can I be more innovative?  I want to answer a question I got in, which is: how can I be more innovative and generate more ideas when I'm brainstorming? Sometimes I get stuck at five, ten ideas and I need more. All right, there is a fundamental flaw with that question, I'm sorry for...


whats the difference between mar

What's the Difference Between Marketing a Product and a Service - There is None

What's the Difference Between Marketing a Product and a Service - There is None People often ask me "what's the difference between marketing a product and a service?" It drives me bonkers every single time I get it. So, I'm in this meeting about innovation and we're talking about the pipeline and they said to...


top mistakes people make in inno

Top mistakes people make in innovation - not moving from discussion to decision

Top mistakes people make in innovation - not moving from discussion to decision   One of the top mistakes people make in innovation is not moving from discussion to decision quickly. When you're going from discussion to decision, I find that oftentimes people get trapped in discussion for way too long and yes collaboration is good and...


creative exercises for new ideas

How To Get Work Done Fast - 50:10 rule

  HOW TO GET WORK DONE FAST. USE THE 50:10 RULE   Want to know how to get work done fast? Today I wanted to come to you with a tool that I use that I think you will find valuable. I was engaging in a conversation with someone on LaunchStreet this morning and they...


creative marketing for small bus

Creative marketing for small businesses - know the difference between tribes and customers

Creative marketing for small businesses - know the difference between tribes and customers   I wanted to take a second and talk about a topic that I think is of critical importance when you're trying to be an innovator and either build your business from scratch out of your house or if you are the...


difference between innovation an

Difference between Innovation and Creativity - it's what you do with it that matters

Difference between Innovation and Creativity - it's what you do with it that matters   I want to take a break to answer one of your questions. The question is: "what's the difference between innovation and creativity?" Alright for those of you that have this question, here's the first thing I'm gonna tell you. I'm...


get people to listen to my ideas

How to persuade people - find their anchor

How to persuade people - find their anchor   How do I get people to buy into my idea when it's totally new to the world? When you want to know how to persuade people you need to find their anchor. I think one of the hardest things for innovators is getting people to understand what their...