People ask me all the time how to be innovative.  And the first thing I tell them? "Stop telling yourself you're not innovative." Why? Because you are innovative. Your neighbors are, your family members and your coworkers . We all are. And more and more, we have to be. In a rapidly changing world...

  The 7 Best Business Podcasts I listen to a crazy amount of podcasts. When I drive, in the shower, while cooking. Any time I can. I gauge how good they are by how often I share them with my team. If I find myself saying to my business manager “Laura, you have to listen...

  How to Make Decisions - Try The Refrigerator Method Hey entrepreneurs! This one is specifically for you. If you are at the starting point of your entrepreneurial journey, you may be asking yourself how to make decisions about which ideas to pursue. You have several things that you're passionate about, many great skills, and...

  How to Be Innovative - Ask Inciting Questions How to be innovative is found in the questions not the answers. But we have to pick our questions wisely. If we ask the same questions in the same way and even of the same people, it’s no surprise that we get the same answers. And...

  Small Business Marketing Strategies - avoid the ER Trap Build a better mousetrap and the world will beat a path to your door. Do you remember that phrase? It's attributed to Ralph Waldo Emerson in the late 19th century. You know in those days it might have been true, but, today a better mousetrap...

  The so-called experts out there talk about getting people to bring game-changing ideas to their next meeting or rattle the cages of status quo. They talk about creating change agents out of everyone. Let me ask you a question. What is the role of a change agent? More importantly: does that sound like something...

Good Business Ideas - Is it worth pursuing?   I've got a ton of good business ideas so now what? How do you know which ones are worth pursuing and which ones aren't? You know people often say to me, I think in an effort to be innovative, but there's no such thing as a bad or...

How can I be more innovative?  I want to answer a question I got in, which is: how can I be more innovative and generate more ideas when I'm brainstorming? Sometimes I get stuck at five, ten ideas and I need more. All right, there is a fundamental flaw with that question, I'm sorry for...

What's the Difference Between Marketing a Product and a Service - There is None People often ask me "what's the difference between marketing a product and a service?" It drives me bonkers every single time I get it. So, I'm in this meeting about innovation and we're talking about the pipeline and they said to...

Top mistakes people make in innovation - not moving from discussion to decision   One of the top mistakes people make in innovation is not moving from discussion to decision quickly. When you're going from discussion to decision, I find that oftentimes people get trapped in discussion for way too long and yes collaboration is good and...