What’s the Difference Between Marketing a Product and a Service – There is None People often ask me “what’s the difference between marketing a product and a service?” It drives me bonkers every single time I get it. So, I’m in this meeting about innovation and we’re talking about the pipeline and they said to…

Top mistakes people make in innovation – not moving from discussion to decision   One of the top mistakes people make in innovation is not moving from discussion to decision quickly. When you’re going from discussion to decision, I find that oftentimes people get trapped in discussion for way too long and yes collaboration is good and…

How to get work done fast – 50:10 rule    Are you interested in how to get work done fast? Today I wanted to come to you with a tool that I use that I think you will find valuable. I was engaging in a conversation with someone on LaunchStreet this morning and they asked…

Creative marketing for small businesses – know the difference between tribes and customers   I wanted to take a second and talk about a topic that I think is of critical importance when you’re trying to be an innovator and either build your business from scratch out of your house or if you are the…

Difference between Innovation and Creativity – it’s what you do with it that matters   I want to take a break to answer one of your questions. The question is: “what’s the difference between innovation and creativity?” Alright for those of you that have this question, here’s the first thing I’m gonna tell you. I’m…

How to persuade people – find their anchor   How do I get people to buy into my idea when it’s totally new to the world? When you want to know how to persuade people you need to find their anchor. I think one of the hardest things for innovators is getting people to understand what their…

Top ways to manage change in 2017 – recognize and handle it How do I handle change? Well, let me ask you these three key questions. Number one, if you don’t change will the economy change? Yeah it’s changing all the time. If you don’t change where your customers need change? Yes, they evolved daily. If you don’t change…

The Most Innovative People – Become one by thinking about your favorite brands   This morning I was talking to a colleague of mine and she was saying: you know Tamara, sometimes I feel like I get stuck, like I’m doing my task, my mundane exercises and I almost forget to be innovative, like I can’t do it…

Ideas For More Persuasive Communication – Change Their Question The language of innovation involves how to use open questions to get people to engage in your innovative ideas vs shutting them down. How can you use the language of innovation when approaching your boss with a new idea? Oftentimes their first question is: well, what’s it going to cost?…

Marketing strategy for small business – Q4 rocks new biz  People say to me, well I don’t really do new business in q4 because, you know, by the time you hit Halloween and Thanksgiving and Christmas and Hanukkah whatever it is, that nobody’s doing anything anyway and everybody’s distracted. That is total bullshit, you can totally do new…