Marketing strategy for small business – Q4 rocks new biz

Marketing strategy for small business – Q4 rocks new biz  People say to me, well I don’t really do new business in q4 because, you know, by the time you hit Halloween and Thanksgiving and Christmas and Hanukkah whatever it is, that nobody’s doing anything anyway and everybody’s distracted. That is total bullshit, you can totally do new…


The Real Enemy Of Innovation Is Indifference

This is what I’ve been hearing from conversations with my clients… The innovative ideas that are going to truly move the needle are trapped on presentation slides because they couldn’t get traction… Or, there isn’t a real culture of innovation where bold ideas get heard and innovative team members are highly valued… And, their organizations…


Creative Exercises To Get Unstuck – focus on what’s working

Creative Exercises To Get Unstuck – focus on what’s working December 1, 2016 How do you get unstuck when solving a problem? Here’s the thing, I’m going to tell you this time to do the opposite of what you think you should do. Normally, when you think about a problem, you tackle it at all different angles, look…


What Is the Definition of a Good Brand – First Be the Guardian of It

What Is the Definition of a Good Brand – First Be the Guardian of It Do you know what I love? When you send me a question right in the moment when I want to procrastinate and not to work. So, thank you for the diversion. I got this question in, taking a second to…


How Do I Find My Customer Tribe – Figure out who doesn’t belong

How do I find my customer tribe? Hey it is an awesome rainy afternoon and that just makes me so happy. So I’m going to take a break and answer one of your questions. The question that just came in is how do I build my tribe without alienating people? Okay – so first, that…


How Do I Build A Strong Personal Brand – Say No As Often As You Can

How do I build a strong personal brand? Hello hello, taking a second to answer one of your great questions. Alright so here’s the question- how do I build a strong identity in the marketplace? Now my understanding about it’s not just how to build a brand or business but how do you as, you know, whoever…


Tools To Build A Culture Of Innovation In My Team – Reward behaviors, not outcomes

How do I build a culture of innovation? Hey Tamara here. Time to answer another one of your great questions that just came in. The question is: How do I foster a culture of innovation when half of the stuff we try fails? Yea, it is so hard as leaders to reconcile this challenge of…


Define Your Target Audience – Are You Solving Their Problems

Define Your Target Audience Hey there, Tamara here. Obviously a little bit chilly today, but I wanted to take a break and answer the question that just came in, which is: How do I know if I have the right target audience? Well, if you’re asking that question about your business something’s probably not going…


Get People To Listen To My Ideas – Stop Them From Zoning Out

Get People To Listen To My Ideas – Stop Them From Zoning Out Hello my people. I had to take a second to answer this question because I know while most of us don’t want to admit it, it is something that’s happening to a lot of us and this brave Shuuker actually felt the need…


How To Motivate Yourself As An Entrepreneur – goals and consequences

How do I motivate myself as an entrepreneur? Use goals and consequences. Uh, what?! This question could not have come at a better time. The question is: As an entrepreneur how do I keep the motivation going when nobody is breathing down my neck for things? I will tell you what, my motivation has been seriously put to…


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