INNOVATION BLOG

Difference between Innovation and Creativity - it's what you do with it that matters

Difference between Innovation and Creativity - it's what you do with it that matters   I want to take a break to answer one of your questions. The question is: "what's the difference between innovation and creativity?" Alright for those of you that have this question, here's the first thing I'm gonna tell you. I'm...


How to persuade people - find their anchor

How to persuade people - find their anchor   How do I get people to buy into my idea when it's totally new to the world? When you want to know how to persuade people you need to find their anchor. I think one of the hardest things for innovators is getting people to understand what their...


Top ways to manage change in 2017 - recognize and handle it

Top ways to manage change in 2017 - recognize and handle it How do I handle change? Well, let me ask you these three key questions. Number one, if you don't change will the economy change? Yeah it's changing all the time. If you don't change where your customers need change? Yes, they evolved daily. If you don't change...


The Most Innovative People - Become one by thinking about your favorite brands

The Most Innovative People - Become one by thinking about your favorite brands   This morning I was talking to a colleague of mine and she was saying: you know Tamara, sometimes I feel like I get stuck, like I'm doing my task, my mundane exercises and I almost forget to be innovative, like I can't do it...


Ideas For More Persuasive Communication - Change Their Question

Ideas For More Persuasive Communication - Change Their Question The language of innovation involves how to use open questions to get people to engage in your innovative ideas vs shutting them down. How can you use the language of innovation when approaching your boss with a new idea? Oftentimes their first question is: well, what's it going to cost?...


Marketing strategy for small business - Q4 rocks new biz

Marketing strategy for small business - Q4 rocks new biz  People say to me, well I don't really do new business in q4 because, you know, by the time you hit Halloween and Thanksgiving and Christmas and Hanukkah whatever it is, that nobody's doing anything anyway and everybody's distracted. That is total bullshit, you can totally do new...


The Real Enemy Of Innovation Is Indifference

This is what I've been hearing from conversations with my clients… The innovative ideas that are going to truly move the needle are trapped on presentation slides because they couldn't get traction… Or, there isn’t a real culture of innovation where bold ideas get heard and innovative team members are highly valued... And, their organizations...


Creative Exercises To Get Unstuck - focus on what's working

Creative Exercises To Get Unstuck - focus on what's working December 1, 2016 How do you get unstuck when solving a problem? Here's the thing, I'm going to tell you this time to do the opposite of what you think you should do. Normally, when you think about a problem, you tackle it at all different angles, look...


What Is the Definition of a Good Brand - First Be the Guardian of It

What Is the Definition of a Good Brand - First Be the Guardian of It Do you know what I love? When you send me a question right in the moment when I want to procrastinate and not to work. So, thank you for the diversion. I got this question in, taking a second to...


How Do I Find My Customer Tribe - Figure out who doesn't belong

How do I find my customer tribe? Hey it is an awesome rainy afternoon and that just makes me so happy. So I'm going to take a break and answer one of your questions. The question that just came in is how do I build my tribe without alienating people? Okay - so first, that...