Archive for the ‘Entrepreneurshp’ Category

best business podcasts

The 7 Best Business Podcasts You Should Be Listening To

  The 7 Best Business Podcasts I listen to a crazy amount of podcasts. When I drive, in the shower, while cooking. Any time I can. I gauge how good they are by how often I share them with my team. If I find myself saying to my business manager “Laura, you have to listen…


How to Make Decisions – Try The Refrigerator Method

  How to Make Decisions – Try The Refrigerator Method Hey entrepreneurs! This one is specifically for you. If you are at the starting point of your entrepreneurial journey, you may be asking yourself how to make decisions about which ideas to pursue. You have several things that you’re passionate about, many great skills, and…


How to Be Innovative – Ask Inciting Questions

  How to Be Innovative – Ask Inciting Questions How to be innovative is found in the questions not the answers. But we have to pick our questions wisely. If we ask the same questions in the same way and even of the same people, it’s no surprise that we get the same answers. And…


Small Business Marketing Strategies – Avoid the Er Trap

  Small Business Marketing Strategies – avoid the ER Trap Build a better mousetrap and the world will beat a path to your door. Do you remember that phrase? It’s attributed to Ralph Waldo Emerson in the late 19th century. You know in those days it might have been true, but, today a better mousetrap…


Good Business Ideas – Is it worth pursuing?

Good Business Ideas – Is it worth pursuing?   I’ve got a ton of good business ideas so now what? How do you know which ones are worth pursuing and which ones aren’t? You know people often say to me, I think in an effort to be innovative, but there’s no such thing as a bad or…


What’s the Difference Between Marketing a Product and a Service – There is None

What’s the Difference Between Marketing a Product and a Service – There is None People often ask me “what’s the difference between marketing a product and a service?” It drives me bonkers every single time I get it. So, I’m in this meeting about innovation and we’re talking about the pipeline and they said to…


Creative marketing for small businesses – know the difference between tribes and customers

Creative marketing for small businesses – know the difference between tribes and customers   I wanted to take a second and talk about a topic that I think is of critical importance when you’re trying to be an innovator and either build your business from scratch out of your house or if you are the…


Marketing strategy for small business – Q4 rocks new biz

Marketing strategy for small business – Q4 rocks new biz  People say to me, well I don’t really do new business in q4 because, you know, by the time you hit Halloween and Thanksgiving and Christmas and Hanukkah whatever it is, that nobody’s doing anything anyway and everybody’s distracted. That is total bullshit, you can totally do new…


What Is the Definition of a Good Brand – First Be the Guardian of It

What Is the Definition of a Good Brand – First Be the Guardian of It Do you know what I love? When you send me a question right in the moment when I want to procrastinate and not to work. So, thank you for the diversion. I got this question in, taking a second to…


How Do I Find My Customer Tribe – Figure out who doesn’t belong

How do I find my customer tribe? Hey it is an awesome rainy afternoon and that just makes me so happy. So I’m going to take a break and answer one of your questions. The question that just came in is how do I build my tribe without alienating people? Okay – so first, that…


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