Archive for the ‘Launching New Ideas’ Category

How to Make Decisions – Try The Refrigerator Method

  How to Make Decisions – Try The Refrigerator Method Hey entrepreneurs! This one is specifically for you. If you are at the starting point of your entrepreneurial journey, you may be asking yourself how to make decisions about which ideas to pursue. You have several things that you’re passionate about, many great skills, and…


Small Business Marketing Strategies – Avoid the Er Trap

  Small Business Marketing Strategies – avoid the ER Trap Build a better mousetrap and the world will beat a path to your door. Do you remember that phrase? It’s attributed to Ralph Waldo Emerson in the late 19th century. You know in those days it might have been true, but, today a better mousetrap…


Good Business Ideas – Is it worth pursuing?

Good Business Ideas – Is it worth pursuing?   I’ve got a ton of good business ideas so now what? How do you know which ones are worth pursuing and which ones aren’t? You know people often say to me, I think in an effort to be innovative, but there’s no such thing as a bad or…


What’s the Difference Between Marketing a Product and a Service – There is None

What’s the Difference Between Marketing a Product and a Service – There is None People often ask me “what’s the difference between marketing a product and a service?” It drives me bonkers every single time I get it. So, I’m in this meeting about innovation and we’re talking about the pipeline and they said to…


Top mistakes people make in innovation – not moving from discussion to decision

Top mistakes people make in innovation – not moving from discussion to decision   One of the top mistakes people make in innovation is not moving from discussion to decision quickly. When you’re going from discussion to decision, I find that oftentimes people get trapped in discussion for way too long and yes collaboration is good and…


Creative marketing for small businesses – know the difference between tribes and customers

Creative marketing for small businesses – know the difference between tribes and customers   I wanted to take a second and talk about a topic that I think is of critical importance when you’re trying to be an innovator and either build your business from scratch out of your house or if you are the…


Difference between Innovation and Creativity – it’s what you do with it that matters

Difference between Innovation and Creativity – it’s what you do with it that matters   I want to take a break to answer one of your questions. The question is: “what’s the difference between innovation and creativity?” Alright for those of you that have this question, here’s the first thing I’m gonna tell you. I’m…


How to persuade people – find their anchor

How to persuade people – find their anchor   How do I get people to buy into my idea when it’s totally new to the world? When you want to know how to persuade people you need to find their anchor. I think one of the hardest things for innovators is getting people to understand what their…


Ideas For More Persuasive Communication – Change Their Question

Ideas For More Persuasive Communication – Change Their Question The language of innovation involves how to use open questions to get people to engage in your innovative ideas vs shutting them down. How can you use the language of innovation when approaching your boss with a new idea? Oftentimes their first question is: well, what’s it going to cost?…


What Is the Definition of a Good Brand – First Be the Guardian of It

What Is the Definition of a Good Brand – First Be the Guardian of It Do you know what I love? When you send me a question right in the moment when I want to procrastinate and not to work. So, thank you for the diversion. I got this question in, taking a second to…


Yes, please connect!

We'll get back to you faster than a goldfish circle a bowl on a cool summer day.

Hate forms and just want to talk? Call us at 1.800.340.9381

JOIN THE NEWSLETTER

Subscribe to get our latest content by email.