There are lots of ideas in the world. In fact, according to various sources including The National Science Foundation and Deepak Chopra, each person has roughly 15,000 to 70,000 individual thoughts each and every day. Among all those thoughts are bound to be some exciting ideas and perhaps a groundbreaking invention or two. But just thinking up something wonderful is not enough to make it a reality. Nor will it make you wildly rich and successful. For that you need to execute perfectly.
Tamara Kleinberg is founder of TheShuuk.com–a testing ground for the world’s coolest new ideas. The Shuuk gets new inventions and products into the hands of their community of testers (early adopters) for exposure and insights. Kleinberg has seen thousands of innovations over her twenty years of launching new products, and has a great sense of which few of those billion dollar ideas will make it to success.
I asked Kleinberg to explain how to make an idea what she calls “sticky”–something that “attaches to the customer in a lasting way.”
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