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Global Fast Food Challenge: Wendy's Case Study
When two teams can't work well together, it's hard to achieve objectives let alone drive breakthrough innovation. That's exactly what two teams at Wendy's, the global fast food brand, were facing. While there were strong individual players, the lack of teamwork led to incremental thinking that wasn't moving the needle. The teams consistently fell short on their objectives of creating and bringing to life the breakthrough ideas Wendy's needed to compete and win in an industry that changes overnight. The teams struggled and needed a tool that would help them create a stronger culture of trust, collaboration and innovation.
Wendy's started with a DIY Innovation Quotient Edge (IQ) Workshop. Leadership recognized that in order to overcome their team challenges, they needed a tool and process that would help them connect and build a culture of innovation - one that would create a sense of trust and a foundation of innovation with which to move forward. With the support of the LaunchStreet team, Wendy's leadership led an IQE workshop. Each team member took the assessment prior to participating in a 2-hour workshop.
The results are in and they are as delicious as the fresh beef! According to Wendy's leadership, the teams walked away empowered to not only work together but also innovate. Each person not only understood their unique innovation superpowers, but also how to tap into the powers of those around them to drive innovation. The teams overcame the major obstacles holding them back. They built trust and began understanding how their teammates contributed to their goals. With a newfound understanding of how they add value and a deeper appreciation for those around them, the teams are now ready to get after innovation that will help Wendy's compete and win. Each team member taps the power of their Innovator Archetypes each day and innovates on demand. Wendy's has gained their innovation edge.
"The IQE gave us the opportunity to better understand how and where each of us adds value and as two teams that need to work together, we now have the mindset and the tools to drive innovation that sticks"
- Shelly Thobe, Director Culinary Product Innovation