The Importance of Doing the Do: Why Observing Who, What, When, Why, and How is Crucial in Developing the Value Proposition. David Fradin knows how to create questions to inspire innovation. He is the creator of the S.P.I.C.E method, and has 45-plus years of product and marketing experience, and is responsible for over 75 products,…

How Corporate Anthropology Can Leave You Questioning Your Herd. Andrea Simon knows how to turn customer input into innovation. She is a leader in the emerging field of corporate anthropology and the author of the award-winning book, On The Brink: A Fresh Lens to Take Your Business to New Heights. On Inside LaunchStreet, we explore…

How the six-second pause can make all the difference in the tough decisions.   For Maura Sweeney, Living Happy from the Inside Out is more than a slogan. It’s a life mantra. Author, Podcaster, HuffPost Contributor, and International Speaker, this Ambassador of Happiness and thought leader helps individuals find their voice, entrepreneurs develop their brand,…

How the six-second pause can make all the difference in the tough decisions.   Inside LaunchStreet interviews Adam Hansen, the VP of Innovation/Innovation Process Consultant at Ideas To Go, and a career-long innovation leader, student and devotee. He is also the author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward. We delve…

How Getting Out of the Office and Walking Through the Manure Will Be a Powerful Experience in Product Leadership.   Inside LaunchStreet interviews Richard Banfield, the CEO and co-founder of Fresh Tilled Soil, a leading Product User Experience Design Firm in Boston, and the co-author of the best selling book, Product Leadership: How Top Product Leaders…

Learn How to Infuse Innovation Into the Heart of Your People by Creating a Mindset, Not a Slogan.   Steven L. Blue is the CEO of Miller Ingenuity, and a nationally-recognized expert in transforming businesses into global powerhouses. He is also the author of American Manufacturing 2.0: What Went Wrong and How to Make It Right. We…

  Get results with Online Marketing By Engaging Just a Few of the Octopus’s Legs!   Kellen Kautzman owns Send It Rising Internet Marketing, and manages a team of over 20 internet marketing professionals. Kellen holds a Master’s degree in education, and taught for five years before transitioning into his career as an internet marketer….

  How to Debunk the Myth That Data and Innovation Are Opposites   Kathy Williams Chiang is VP of Business Insights at Wunderman Data Management, and the co-author of the book Monetizing Your Data: A Guide To Profit-Driving Strategies And Solutions. We dig into how too much data is a major bottleneck, how to shorten time to…

  Everyday Frustration Provides a Powerful Stage for Innovation.   Inside LaunchStreet interviews Evan Shellshear, a commercialization and innovation expert. He has delivered cutting-edge software solutions to both Forbes 500 companies and SMEs. He is a seasoned entrepreneur with experience covering all aspects of startups and product development. He is also the bestselling author of Innovation…

  Why Design Management and Customer Touch Points Help to Create a Competitive Advantage   Inside LaunchStreet interviews Jay Peters, the Managing Director at Park USA, and a leading expert in the management of design and innovation. We go deep into what design management really is and how anyone can use it to bring more…