Inside LaunchStreet Adama Hansen

How the six-second pause can make all the difference in the tough decisions.


Inside LaunchStreet interviews Adam Hansen, the VP of Innovation/Innovation Process Consultant at Ideas To Go, and a career-long innovation leader, student and devotee. He is also the author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward. We delve deep into the three natural biases that sabotage our innovation efforts and how to overcome them, how trust and conflict are important to innovation, and the six-second rule.
Listen now to this episode on Inside LaunchStreet:

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Key Takeaways:

[1:30] Listen in to find out why Adam believes that innovation is heroic and that there’s a responsibility of imagining the future of different possibilities.

[4:58] Adam believes that you gain authority when you author, not just write books, but create. He is interested in people that author, and believes that’s what is heroic.

[6:35] How do our ancestors affect how we innovate today? Risk aversion was a good thing for our ancestors but it’s not what we focus on today.

[8:53] Adam discusses three natural biases that sabotage innovation. First: negativity bias is the belief that bad is stronger than good. Second: availability bias is believing that what we see is all there is. Third: confirmation bias is the idea that once we believe the idea to be true, we continue to prove it’s true.

[13:19] Adam talks about attention, awareness, and how having a framework with tools can help you to overcome biases.

[15:20] How can understanding naive realism help with relationships and innovation?

[17:14] What is the role of the leader in creative dissent? Premature agreement can be harmful if reached too early. You want a breadth of different types of ideas.

[21:37] Tamara shares the truth that you only have one piece of the puzzle. You must have the other pieces in order to move forward.

[22:18] Get introduced to the amygdala hijack and 6 Adam shares the belief that to do innovation well, we need to become more emotionally intelligent and have better tools.

[28:14] Tamara challenges her listeners to a six-second challenge and encourages them to pause and take six seconds to answer the tough questions.

[30:44] Negativity bias is automatic and appears very smart. But truly, it’s not helpful in the contribution.

[33:24] How can framing your adventure challenge bring high impact to the conversation? Challenge the entire experience that goes around the benefits. Adam shares an example using pizza wars.

[37:08] Diverge/converge helps you to come up with better ideas. This needs to happen right from the start. Tamara talks about Under Armor’s innovation and their experience answering the I’m not selling ___, I’m selling ___ question.

[39:40] Adam shares Geoffrey Moore’s bowling pin strategy of thinking that head pin is what pin you need to knock down first. This makes if all the easier to knock down the rest of the pins.

[40:30] Adam shares advice on how to unlock innovation and outsmart their primal instincts. Ideas early in the process are vehicles to help you get to get to better places, not end destinations in and of themselves.

[42:18] Connect with Adam at Ideas2go.



Mentioned in This Episode:

Adam’s Forbes Magazine Interview


Ideas2go Homepage

Outsmart Your Instincts: How the Behavioral InnovationTM Approach Drives Your Company Forward, by Adam Hansen, Edward Harrington, and Beth Storz