Brands as an active challenger of culture.
In recent years, there has been a massive shift in the business world from brands and businesses being a passive stage for culture, to one where they are active challengers of culture. The role of business in people’s personal lives is very different than it was — the relationship between consumer and brand, and what we expect from businesses has changed. How does this change the way we think about the businesses and brands we lead? Alain Sylvain is just the expert we need to hear from on this topic.
Alain is the CEO of Sylvain Labs, where he champions the application of science and a little whimsy to identifying new product and brand opportunities that could change the world. This unique approach has led him and his company to create lasting results for clients including Google, Spotify, GM, Patagonia, Airbnb, and more.
What can corporate brands learn from the brands within the music industry, i.e. musicians and bands? According to Alain, a lot. He explains how they represent value systems and ideas their consumers identify with, and why this is so powerful. We discuss how brands can bring science and whimsy together and the recent shift in society where people identify more with brands than governments or religions. Alain shares what this means for brands, why they need to stand for something and operate with purpose and intention beyond just profit generation, and how focusing on the culture of doing good and the greater good can help drive innovation and innovative solutions.
If you are ready to:
get buy-in from key decision-makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…
Listen now to this episode on Inside LaunchStreet:
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