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We often talk about change at the grand scale of change, but equally if not more important, is change at the personal level. We’ve all encountered this in our teams and organizations — people are resistant to change and the struggle to get them on board for change. The key to unlocking this lies in recognizing that people don’t fear change, they fear being changed. If we can take the “being” out of it, we can get them on board with change.


I share the four main reasons why people resist change:

  1. Because it’s happening to us and we’re not in control

  2. Because we fear the unknown — not knowing what to do, being left behind, uncertainty, getting it wrong

  3. Because our lizard brain sees change as unsafe and risky

  4. Because we are afraid of changing who we are fundamentally as a person


Understanding these four reasons for fearing change can help us address these fears and get people on board with three simple strategies — giving control back to the people around you, investing in them, and acknowledging all effort. Really, at the end of the day, it’s about empowering people to tackle the change.


If you are ready to:

  • get buy-in from key decision-makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet —


Mentioned in This Episode:

How to Ignite Innovation, Influence Others and Lead Strong in Challenging Times  Webinar on Oct 22

Everyday Innovators Tribe Waitlist

Leadership and Innovation Community with Tamara Ghandour Facebook Group