AGREE Graphicsx


Inside LaunchStreet interviews Chris Chopyak, the founder of ArloSoul, a global consulting firm that uses visual innovation and strategy to create inspired growth. She is also author of Picture Your Business Strategy. Chris and I cover everything from the power of drawing on ideation and team buy-in to how to leverage visual strategy in your day to day business. She also shares why visual work tends to avoid the pitfalls of miscommunication and bad assumptions.

Download Link | iTunes | Stitcher Radio

Questions Answered in this Episode:

How did you become an expert in visual strategy?

What does “inspires growth through visual strategy” mean?

What problems do you help solve as a visual strategist?

What objections do you hear?

Key Points:

Power of visual strategy

  • Using drawings to capture essence of what’s being said
  • Images are universal
  • Provides a focal point during planning
  • Generates additional ideas
  • Stimulates both sides of the brain
  • Accelerates execution

Applications of visual strategy for businesses

Building more visualization into your business

Using visualization to synthesize information

Resources Mentioned:

Neuland Markers

Arlosoul Visualize Innovation

Picture Your Business Strategy by Chris Chopyak


If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities…



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