Inside LaunchStreet Chuck Swoboda busienss podcast innovation podcast


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Changing behaviors starts with changing mindsets.

When we think of driving innovation, we often go straight to changing processes to push innovation, but in reality, what we need to be changing is people’s mindsets around how they view innovation. Chuck Swoboda is a strong believer that to get different behaviors, you have to start with different beliefs, and he joins me on this episode to explore how we can help people adopt an innovation mindset.


Chuck Swoboda is Innovator-in-Residence at Marquette University, President of Cape Point Advisors, and retired Chairman and CEO of Cree, Inc. As the co-inventor on more than 25 patents covering LEDs and lighting technology, with over 30 years of experience, Chuck is well-versed with being innovative and enabling innovation in others. His latest book The Innovator’s Spirit: Discover the Mindset to Pursue the Impossible dives into how we can tap into our innovative selves.


Innovation is much more about mindset than anything else. Chuck and I discuss what our roles are in being innovators in a time of crisis, and how we can change the mindset of being uncomfortable and uneasy with upheaval to that of seeing the opportunities. Chuck also shares more about the role of fear in limiting innovation, why it is easier to embrace risk in trying new ideas during crisis times, and how we can get our teams to embrace constructive conflict. How can we avoid getting bogged down in today’s problems, but instead look to the future and solve tomorrow’s problems and see the opportunities there? Chuck has a few key tips on this and how we can get over the hurdles that limit our innovative spirit.


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