Inside LaunchStreet Greg Satell business podcast innovation podcast

The movements that endure are always about values.

How do you create a movement and why does that matter so much when you’re trying to ignite change? Today’s world is more fluid and interconnected than ever before, and having a business is no longer a one-way communication with your customer or just a transaction. In order to thrive, you need to be creating cascades. Greg Satell is just the person to share more about movements, cascades, and how that ties in with driving change.


Greg Satell is an entrepreneur, author, speaker, and innovation advisor who regularly contributes to publications such as the Harvard Business Review, Forbes, Inc., and Fast Company. In his previous interview, we discussed his book Mapping Innovation, and today, he joins me to talk about his latest book, Cascades: How to Create a Movement that Drives Transformational Change.


In businesses today, there is a shift from hierarchies to networks, and that makes it so important to focus on movements and creating cascades. Greg shares some real-life examples of cascades that have happened, as well as how to survive victory — why failure happens so often after a huge success and how to overcome it. We also dive into how values turn into actions and investments, as well as the science and practice of creating (and controlling) cascades and movements.

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…


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