How to Control Your Attention and Chooses Your Life with Everyday Innovator Nir Eyal
Did you know only 10% of distractions come from your external world? The dings, the pings, the beeps, the pop-up messages…only 10%. As Nir Eyal and I talk about, the real distractions come from what he calls internal triggers, or uncomfortable emotions we are trying to avoid. That’s why we are busy, but not productive. It’s why we avoid the heavy lifts and focus our efforts on the easy and comfortable tasks. And as Nir explains, time management is actually pain management. We also talk about the real opposite of distraction, which isn’t focus, it’s traction. This interview with author, researcher, and entrepreneur, Nir Eyal will help you move away from distraction and move towards traction. It will help you stop doing the things that move you away from your goals or who you want to be and towards the things that move you towards your goals and the life you want.