How to Increase Your Chances of Idea Launch Success with Everyday Innovator Taylor Dawson

Why do so many innovations fail? The most recent stat I read claims that 97% of new product ideas fail before they hit the one-year mark. Those are pretty low odds. But, not for Taylor Dawson, co-founder of GEs First Build Innovation Lab. They had a high rate of success, especially given they were operating inside a large system with lots of processes and bureaucracies. Taylor stopped by to share with us how to increase your success rates and drive innovation that sticks in the marketplace.

 

Taylor Dawson’s Everyday Innovator style: Risk Taker Tweaker.

 

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