The best ideas are usually right in front of you, just one insight away from being discovered. The key is being open to listening for them. As the vice president of marketing at Champion Petfoods, and Acana Dog Food, the only dog food specifically for rescue dogs, Jennifer Beechen knows what it takes to build innovative products that make a meaningful difference. She is a shining example of learning through listening and collaboration. She also shares with us a really powerful tool for uncovering your key differentiation in the marketplace – love letters in your business. And, she talks about how getting feedback can also lead to authentic stories that create connections.
Jennifer’s Everyday Innovator style: Futuristic Collaborative
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