Don’t start with the product, start with the outcome.
As a business, how do you figure out what your customers need, and how do you apply that customer-centric viewpoint to your internal processes so that it’s infused into everything that you do? Jeff Gothelf joins me to dive into why it’s so important for us to understand customer behavior to create success for our businesses, and how to ask questions that really get to the core of your customers’ minds and hearts.
Jeff is a coach, consultant, and keynote speaker who helps companies bridge the gap between business agility, digital transformation, product management, and human-centered design. He is the co-author of the award-winning book Lean UX, and the Harvard Business Review Press Book, Sense and Respond, and most recently co-founded Sense and Respond Press, a publishing house for practical business books for busy executives. His passion? Helping organizations build better products, and helping executives build a culture that builds products.
Business agility, digital transformation, product management, and human-centered design — the four pillars of a business that should work together, but are oftentimes siloed in how people think about them. Jeff explains how he approaches bridging this gap, and why it’s so important to work backward from customer behavior and outcomes to create the products customers need. Hint: there is a mindset and culture shift involved here! He also has some great tips on how to build a culture of learning, growing, and experimentation.
If you are ready to:
get buy-in from key decision-makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…
Listen now to this episode on Inside LaunchStreet:
Download Link | iTunes | Stitcher Radio
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Mentioned In This Episode:
Lean UX: Designing Great Products with Agile Teams, by Jeff Gothelf & Josh Seiden
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously, by Jeff Gothelf & Josh Seiden
Lean Analytics: Use Data to Build a Better Startup Faster, by Alistair Croll
and Ben Yoskovitz
“NPS is a waste of time. Use these metrics instead,” by Jeff Gothelf