Make Your Message Count and Get Buy-in for Your Ideas with Joel Schwartzberg
Removing the barrier to buy-in with effective communication.
Half the battle of innovation is coming up with ideas and thinking differently about what's in front of us. The other half is communicating that idea effectively to get buy-in, and that’s where lots of us stumble. Joel Schwartzberg helps people like us remove the barrier to buy-in with effective communication by getting to the point, sharpening our message and making your words count.
Joel Schwartzberg has been teaching effective presentation techniques to clients including American Express, Blue Apron and the Brennan Center for Justice since 2006. He is also the author of the award-winning book Get To The Point: Sharpen Your Message and Make Your Words Count, which talks about how to go from sharing information to making a difference, all by getting to the point.
Why is being concise so important, particularly to innovation? How do you know what is important to your audience and what's just fluff? What’s the difference between sharing vs. selling, information vs. insight? Joel explains why only points and arguments have an impact, and shares his perspective on what it takes to get your point across to your audience (Hint: You have to have a point to make a point!). We also discuss some of the pitfalls around opening and closing your communication, and why you should never end with a Q&A. Joel has just the strategies you need to communicate your new and innovative ideas to the world, so join us for the ride.
Listen now to this episode on Inside LaunchStreet: