Inside LaunchStreet Jurgen Apello

Startup, scaleup, screwup

In this episode, we’re diving into the three critical phases of innovation — startup, scaleup, and screwup. That’s not a mistake — repeat guest on the podcast, Jurgen Appelo, has authored his second book with just that title and he explains just what that means.


In the ‘startup’ phase, companies are in the exploration stage, trying to validate the business model. Jurgen explains why companies need to adopt more of a startup ecosystem even if they’re just trying to launch a new product. The next stage is ‘scaleup’, where organizations look to optimize and deal with rising competition. Jurgen highlights the key differences between disruptive innovation vs sustaining innovation in this stage. ‘Screwup’ is a phase that can happen at any stage — when ideas die before being validated, or the business model becomes outdated and dies. Jurgen has some tips for helping move people through the emotional side of detaching themselves from their ideas to test what works best.


We also discuss Jurgen’s thoughts around helping people introduce better management with fewer managers. With lean, agile businesses, organizations can create self-organizing teams that can self-manage to a large extent. The result? Companies need fewer managers, not more. Jurgen also shares how organizations can move from traditional to self-organizing structures, and why continuous innovation means a shift from being responsive to change to being the one to drive the change.

If you are ready to:

  • get buy-in from key decision-makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…


Listen now to this episode on Inside LaunchStreet:

Download Link | iTunes | Stitcher Radio




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