1830: Create an Ironclad Brand with Lindsay Pedersen
Give your team the clarity to innovate!
What does your brand stand for in the minds of your audience? Does your branding have clarity in message and purpose so that your customers immediately know what you stand for and what your values are? If not, you need to hear from expert brand strategist and leadership coach Lindsay Pedersen.
Author of Forging An Ironclad Brand: A Leader’s Guide, Lindsay developed the Ironclad Method™ while building brands such as Starbucks, Clorox, T-Mobile, and up-and-coming startups. She views ‘brand’ as a blend of science, intuition, behavioral economics, and ancient storytelling, and helps companies develop clarity around their brand, take a stand, and put values into action.
Creating an Ironclad brand is all about being differentiated and defendable. Lindsay explains how companies can figure out what the real need is they are filling and what really sets them apart and makes them different, vs. what they like to think it is. She also dives into the importance of leaders taking the helm when it comes to branding instead of leaving it to the marketing team. Small and mid-sized businesses may struggle with Ironclad branding because they’re afraid of turning customers away, but having a crystal-clear brand is powerful not only in attracting the right kind of customers but it also makes it easier for team members to know what the boundaries are. After all, innovation is impossible without clarity.
If you are ready to:
get buy-in from key decision-makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…
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Listen now to this episode on Inside LaunchStreet: