Inside LaunchStreet Marcia Daszko business podcast innovation podcast

Business, as usual, is never good enough.

In so many aspects of life and business, the traditional ways of doing things are gone, or will soon make you irrelevant. That’s why it’s essential in business today to pivot, disrupt and transform — three concepts that can be as scary as they are invigorating. Marcia Daszko joins me to break down what exactly that means for you and your company.

Marcia is one of the world’s leading business strategists who has worked with Fortune 500 corporations and private start-ups for over 20 years. She is also the author of the book Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive, which explores not only how to innovate, but also what to stop doing as leaders.

So, why is business, as usual, no longer good enough? Marcia and I discuss why business cycles are getting shorter and shorter, and how companies can adapt to that; the answer is to pivot, disrupt and transform. These three concepts are interrelated, and companies need to do all three well in order to survive. Marcia shares some real-life examples, as well as her expertise on why leaders are crucial in creating a system for innovation. We also discuss why performance reviews and best practices hinder innovation, and why leaders shouldn’t be focusing on the financials, the metrics, and the arbitrary numerical goals if they really want to drive innovation.

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…


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