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Strategies to plan for the long-term.

When things are changing so rapidly (particularly right now), our usual approach of working from the present to the future is not going to work. To survive and thrive, we need to start from the future and work backward, yet this is something most of us don’t even consider, or if we do, struggle with. Mark Johnson explains the concept of “Future Back” and how that can help us in these rapidly-changing times.


Mark Johnson is the co-founder and Senior Partner of Innosight, a growth strategy consulting company. He has been a strategic advisor to both Global 1000 and start-up companies in a wide range of industries. He is the co-author of Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth (April 2020), which explores the concept of “Future-Back” thinking and provides a hands-on guide to long-term planning, strategy development, and execution within established organizations.


How is the future like an impressionist painting, not a photograph? Mark dives into the art of the possible, and how thinking about future scenarios calls for creative right-brain thinking. To survive, we need to start thinking about long-term plans but we’re constantly just in reactive mode trying to keep our balance. Mark shares how we can balance these two states, and his strategies to inspire and promote thinking clearly, creatively, and expansively. He also tackles the present-forward fallacy, why looking at data keeps us trapped in the past, and how to push past our cognitive biases to get to truly innovative future-back thinking.


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