Meet Mo maureen green

True Success in Business Lies Neither Within the “Shrink it and Pink it” Theory or in Eating Pie!

Inside LaunchStreet interviews Maureen Berkner Boyt, the founder of The Movie Exchange, a training and mentoring organization for companies who want to develop, promote and retain women and create an inclusive workplace. We delve into why diversity and inclusion are a must-have strategy, and how it leads to business success. We also talk about how our own unconscious bias hinders innovation, and how to overcome those biases.

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Key Takeaways:

[1:58] Why should we care about diversity and inclusion in business? Learn how avoiding pale, male, and stale can provide many profitable benefits to your business team including a higher team IQ and a greater number of business patents.

[3:00] Diversity in your business is really just common sense. If we are examining projects looking at lots of different angles, the outcome is simply going to be better.

[4:40] Why do businesses so often end up with team players that look exactly alike?  What is unconscious bias?

[6:26] Tamara and Maureen share experiences about unconscious bias including a man and a woman switching email addresses to test the theory of unconscious bias.

[9:15] How does a team leader begin to interrupt the bias? Is acknowledging that the bias exists enough?

[12:40] Three powerful tools are shared for women to have a more inclusive voice: One, the secret sauce everyone must have is a sponsor. Two, the “like me bias” must be identified. Three, teams must talk about the implication of sex.

[15:20] What are the rules of inclusive teams?

[18:58] Women must simply learn to say thank you!

[21:00] Leaders need to start ‘reaching down,’ and taking a second look for talent already on the team, and then sometimes providing that extra little push of encouragement for women to fully feel ready to participate.

[22:26] Do the “millennials” have more or less unconscious bias? The results may surprise you.

[24:44] What is the first step a business should take to begin to remove the bias?

[27:18] When a business gets inclusiveness right, it’s both a strategic competitive advantage and a strategic imperative.

[28:13] Find out why “shrink it and pink it,” just isn’t enough in the innovation marketplace.

[30:30] Get introduced to “naive realism” as Tamara shares a personal experience from early in her career.

[32:07] Learn about two successful businesses that are getting diversity right!  Listen to how they have achieved success and incredibly fast growth.

[34:22] Tamara and Maureen discuss actually going beyond the idea of, and into the implementation of busting up unconscious bias.

[37:18] Why should every strategic map include diversity and overcoming unconscious bias?  Why must it be measured and held accountable, to avoid sheer insanity?

[39:10] Hook up with Maureen at



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