melissa gonzalez headshot

Inside LaunchStreet interviews Melissa Gonzalez, the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how., the president of The Lionesque Group -pop up retail architects. Her company has created and managed more than 100 pop-up experiences. Her work has won numerous awards due to her leading edge work. We dig deep into why pop up experiences have the opportunity to deliver incredible brand experiences, build customer connections and create real -time experimentation labs. Pop up retail allows you to innovate in a way traditional and online do not, and she shares how.

Download Link | iTunes | Stitcher Radio

Questions Answered in this episode:

 

  • Why is media so important for entrepreneurs?
  • What does media get you that social media doesn’t?
  • What are the mistakes we make when we pitch to media?
  • What makes a good pitch?

 

Key Points:

 

  • Social media lacks a high ROI
  • Media affords higher exposure, adds credibility, and more opportunities
  • #1 mistake is sending a press release
  • #2 mistake is telling them why you want to be on now
  • Producers want to know why this is relevant now, what is already hot in the media
  • A producer’s job is to find guests who educate, inform and entertain the audience
  • Make what celebrities are doing accessible to the public
  • Emotional story based pitches
  • Have a compelling subject line, use their name, something you like about their show,etc., and an idea that will resonate with their audience.

Resources:

 

Baby Got Booked YouTube Channel

Baby Got Booked Podcast

Geetanadkarni.com

babygotbooked.com

 

If you are ready to:

  • get buy-in from key decision makers on your next big idea
  • be a high impact, high value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackles challenges and seize opportunities…

 

 

To subscribe, receive notifications and listen to this episode and others on Inside LaunchStreet on your mobile devices, go to iTunes.