The Most Powerful Way to Work With the Media is to Forget About Yourself.
Sharon Bolt is a publicity expert and founder of Get Free Publicity Today. She has been a business owner and Entrepreneur for over 16 years and she has received over £1.5 million ($2 million) in free publicity and free advertising. She is also the co-author of two highly-acclaimed books called Successful Women in Business and Every Entrepreneur’s Guide: Running Your Own Business. She came by Inside Launchstreet to have a convo about marketing tactics for small businesses, the easiest way to get media, how to pitch your ideas so they stand out, and how your journey is your experience.
Listen now to this episode on Inside LaunchStreet:
[1:16] Sharon shares why it’s crucial to share your brand story. People like the human touch and connect with both the head and the heart. The more relatable and authentic you can be, the stronger the connection.
[3:20] Social media and reality TV have personalized everything. The YOU behind your business is a powerful marketing tactic.
[4:38] Tamara believes that often entrepreneurs are too close to their business and tend to hide behind the business. She asks Sharon, “How do we craft the most relevant story for our marketplace?”
[5:48] Are people only interested in rags-to-riches success stories? A great place to get started on ‘your story’ is to ask your friends and colleagues what they would like to know more about. It’s the little things that people can relate to in their everyday lives that make for a strong marketing tactic.
[8:45] Tamara shares her experience of climbing the corporate ladder and realizing that her ladder needed to be on her own wall. Sharon offers some tips about why Laura’s experience is relatable to so many entrepreneurs.
[11:44] Vulnerability and living up to our image hold us back from moving forward.
[12:43] Tamara questions the myth of whether your business needs to market a ‘sexy’ product. Sharon feels that each business just needs to find their niche, make their story unique, and attract people with the same interests.
[15:34] Listen in to find out what is unique about Sharon’s story and how she entered the arena of healing and earned the title of Dog Training Expert.
[19:09] Tamara challenges listeners to think about their own personal WHY experience. This experience should be driving all other experiences.
[20:16] Tamara and Sharon discuss the importance of your story focusing on an area where you have experienced success. The story must be beneficial to your business.
[22:55] Sharon shares essential tips for getting your story out there. She shares an analogy of creating a painting to marketing your story.
[25:07] Are press’ releases dead? Listen in to find out when to issue a press release and how to be successful.
[29:04] One of the most important things for entrepreneurs is to find out how journalists want to communicate and communicate that way. Finding out what their angle is and building a relationship will help build credibility.
[31:14] The job of a journalist is to entertain, inform, and educate their audience. You need to come up with stories that are relevant to what they want to publish about. It’s about making their listeners’ lives better.
[33:57] Sharon advises entrepreneurs to focus on what’s new. Journalists like talking about new things. Find your unique way, something they haven’t looked at and focus on what’s new and fresh.
Mentioned in This Episode:
LaunchStreet’s Innovation On Demand
LaunchStreet’s Innovation Quotient Edge Assessment