Thinking Differently About What’s Right in Front of You with Laurie Nadeau

Inside LaunchStreet Smokin Mary business podcast innovation podcast

A frustration that turned into a delicious opportunity.

Innovation doesn’t just have to be disruptive. Often times, the best innovation comes from thinking differently about what’s right in front of you. When faced with a lot of leftover tomatoes, Laurie Nadeau stumbled upon an incredibly innovative (and delicious) use for them.


Laurie is the Founder of Smokin Mary Bloody Mary Mix — a thicker, pulpier, smoky Bloody Mary mix, unlike anything you’ve ever tasted. It caters to the discerning consumer who demands flavor and quality with every sip of their drink, and it’s such a fresh and versatile product you can even cook with it!


It was a pleasant surprise for Laurie when the Bloody Mary Mix she shared with her friends and family was a huge hit. Yet, as with any business endeavor, it was filled with obstacles and hurdles — Laurie reveals some of the biggest challenges in her business and how she overcame them, as well as some surprising lessons she learned along the way. We also dive into what it is that makes Smokin Mary so innovative, and how it stays ahead of the competition. Laurie also shares some advice: don’t take feedback personally, and always be open to new uses for your product that you may not have imagined.

If you are ready to:

  • get buy-in from key decision makers on your next big idea

  • be a high-impact, high-value member that ignites change

  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…


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