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How you can stand out and be different within the confines of given processes and systems.

This episode’s question comes from Ruth, who runs a direct sales home business with a great product; in all the training provided, they tell you to follow certain processes and systems to succeed. But when everyone else is doing the same thing and following the same steps, how do you stand out and be different?


The answer lies in setting yourself apart on three fronts: Competition, Comparison, and Customer.


Stand out from your competition by focusing on what’s in it for your customers. Everyone is always touting the benefits of their product or service, which is why speaking in a language that’s about what the customer is going to get out of it can be so powerful. I also explain why it’s important to create opportunities to surprise and delight your customers. You can also differentiate yourself by changing up the comparison set — think about what it means to compete against the real enemy. Finally, I share how you can create a bridge to what’s in your customer’s lives to create a connection that’s personal to them and distinguish yourself from everyone else.


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