Stephen Shapiro is a Fortune 500 consultant and author of the best selling book, Best Practices Are Stupid. We dig deep into how most organizations get innovation wrong, how innovating in the tough times can yield 10x the results and why most organizations get a lot of ideas they can’t do anything with. We even go way back in time to discuss why some of the most iconic brands of our time are no longer around and what that means for you.
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