Inside LaunchStreet Steve Shapiro business podcast innovation podcast


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How to create better innovation by changing the box we’re in.

We’re often asking our teams to come up with better solutions and innovative ideas by “thinking outside the box,” but what if we really need to be thinking about moving to a different box entirely? Steven Shapiro is an expert in pushing people to consider alternative perspectives, changing the questions, and challenging the assumptions.


Word-renowned innovation keynote speaker and author Stephen Shapiro has presented his provocative strategies on innovation to audiences in 50 countries for over 20 years. During his 15-year tenure with the consulting firm Accenture, he led a 20,000-person innovation practice. He is the author of six books, including his latest Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems, where he shares his systematic approach to deal with any problem by asking better questions.


So how do we ask better questions? Steven shares more about why it’s important to take what we think is the opportunity or problem and look at it through different perspectives, and why questions have such a powerful impact on innovation. We also discuss how to identify solutions masquerading as questions, addressing explicit vs. implicit questions, and how to avoid assumptions. Find out more about the challenges with brainstorming, and how to work within the constraints we have.


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