It’s one thing to have a great and innovative idea, but it’s a completely different ballgame to be able to communicate it and get buy-in for the idea. Whether you call it persuasion, getting buy-in, or plain old sales, this is something we’re all doing in one way or the other, and we could all do with some tips and tricks to make this process more effective. Merit Kahn is the CEO of SELLect Sales Development, one of the best salespeople I have ever met, and someone I really admire. She has been doing sales, sales management training, and speaking professionally on business development topics since 1998, and has worked with entrepreneurs, and business leaders from a variety of industries. She brings a wealth of expertise to the table about how to persuade and influence others. Merit explains more about why influencing others starts with understanding the things that have an influence on us. We also dig into having a relationship with reality, and how we can ensure that we’re focusing on addressing our clients’ current challenges. Merit shares more about what emotions have to do with persuasion, why questions are a powerful tool to influence others, and more, in this jam-packed interview.

Merit’s Everyday Innovator style: Instinctual Collaborative

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