How to break through the noise with emotion.
Why do some things go viral and others don’t? Why do some ideas seem to spread like wildfire, and others fall flat? How do you create communication in ideas that are downright contagious? Tim Staples believes it’s less about the process and more about the emotion.
Tim Staples is the CEO and Co-Founder of the successful digital marketing company, Shareability. His company has created dozens of viral videos for Cristiano Ronaldo, The Olympic Channel, Cricket Wireless and more. Tim is also the author of Break Through the Noise: The 9 Rules to Capture Global Attention, which outlines his incredibly simple yet effective approach to going viral.
These days, barriers to entry are so low that anyone can start a business or share their message, which makes it so much harder to stand out. As Tim explains, the truth is, nobody cares, that’s why innovators need to shift their mindset to think about how they can align themselves with the person they’re trying to capture. Tim also shares the five shareable emotions that are the secret to going viral — happiness/joy, awe/wonder, empathy, curiosity, and surprise. This episode is really a study in human behavior and communication, so tune in if you want to know how to break through the noise, be heard and get your message to the right people.
If you are ready to:
get buy-in from key decision-makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…
Listen now to this episode on Inside LaunchStreet:
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Mentioned In This Episode: