Inside LaunchStreet Tristan Kromer business podcast innovation podcast

How to build a culture of experimentation.

We often take innovation, which should be an “all-the-time” thing, and turn it into a point-in-time exercise, and that’s where companies often get stuck and don’t see innovation happening in their organization. Innovation is about thinking differently across the board, and Tristan Kromer is helping companies make innovation actionable through experimentation.


Tristan Kromer is a lean startup coach and the founder of Kromatic, where he works with innovation teams to run at least one experiment or research study per week to improve their product and business models. He also works with teams and leaders within large companies to build innovation ecosystems that foster a culture of experimentation and encourages undertaking experimentation in a way that is not overwhelming.


Experimentation is one of the few ways in which we learn about what really works and what doesn’t so that we can optimize how real innovation happens. Tristan breaks down what often holds teams and organizations back from engaging in experimentation, and why running at least one experiment or research a week can be so beneficial in moving the product or business model forward. He also explains how experimentation helps reduce risk and uncertainty — the results often tell you whether you should pivot or persevere. Tristan has some great insights into what it takes to build an innovation ecosystem in your company. Remember, at the end of the day, it comes back to addressing the apathy and ambiguity around innovation and as leaders, we need to give our teams a clear direction of what we want to achieve.

If you are ready to:

  • get buy-in from key decision-makers on your next big idea
  • be a high-impact, high-value member that ignites change
  • foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…


Listen now to this episode on Inside LaunchStreet:

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