Why understanding Amazon is critical to understanding your customers with Jenna Lieber

  There’s no denying that Amazon has changed the way we live. It’s not just about the ease and convenience of buying things on Amazon that I’m talking about — Amazon, as a company, has completely changed our perceptions about shopping online, and elevated customer expectations. That’s why it’s so important for us to understand Amazon, regardless of where you’re coming from, and Jenna Lieber is just the expert with insights about Amazon you need to hear from.

Jenna Lieber is the Client Service Director at Turnkey Product Management, an all-inclusive Amazon marketing agency. She started working at Turnkey as Client Manager from its inception and has worked across different categories and brands. Today, Jenna oversees all the services offered, including full-service management, inner circle coaching, and PPC management, and she has some insights on what it takes to be successful on Amazon.

One of the reasons why Amazon is so important to businesses, especially those just starting, out is the market and customer base that already exists on Amazon. It’s ripe with opportunity if you know how to tap into it. Jenna shares her insights into one of the largest search engines in the world and how the pandemic has changed people’s perceptions, expectations, and relationships with Amazon and increased their reliance on it. We also dig into mistakes people make when trying to sell on Amazon, what businesses can do to stand out from the competition in a highly saturated marketplace like Amazon, and more.

Listen now to this episode on Inside LaunchStreet

 

 

 iTunes| Stitcher Radio | Spotify 

Mentioned in This Episode:

Basecamp

Jenna Lieber

TurnKey Product Management

TurnKey Product Management  Schedule Session with Amazon Experts

TurnKey Product Management on Facebook

The Everyday Innovators Online Academy is the place for ongoing innovation tools, support and resources