the person behind LaunchStreet

Different always beats better. Better is a crowded hamster wheel. Different is the competitive advantage only you own.
– Tamara

random facts about


Everyday Innovator Style:

Experiential Risk Taker
Dormant Trigger: Collaborative

Places She’s Lived:

Israel, USA, England, Eastern Europe (out of an orange VW Camper van as a little kid)

Biggest Obsessions:

CocoWhip (will change your coffee game) and Crossfit (because she loves the barbell and the buzzer)

Cause That Means the Most to Her:

FYR Denver – Forging Youth Resilience. Volunteering to teach at-risk and underserved youth the power of hard work, perseverance and believing in yourself through Crossfit-based programs. She is on the board, coaches youth athletes and supports everywhere she can. She believes one person is all it takes to make a difference in someone else’s life

Favorite Things to Do:

Anything that includes physical challenges and laughter, even better if they are at the same time

Weirdest fact:

She hates ice cream!

Tamara Ghandour

Everyday Innovator. Business Owner. Change Leader

The impact of Tamara’s break-through work on human-centric innovation can be seen in individuals, teams, and organizations across the globe. As the creator of the proprietary Innovation Quotient Edge (IQE) assessment, host of the popular business podcast – Inside LaunchStreet, and the president of LaunchStreet Consultancy, Tamara has helped thousands gain the competitive edge by unlocking the power of innovation. With 25 plus years of business experience, Tamara knows what it takes to truly drive innovation and growth in an ever-changing marketplace.

Tamara is a sought after keynote speaker and advisor thanks to her unique ability to make innovation accessible and tangible for everyone. Through a combination of neuroscience, brain mechanics, behavioral and social psychology, experience, Tamara developed the IQE assessment and tools, the only tool that helps people discover their unique style of innovation so they can bring out the best in themselves and those around them. For many leaders and teams its become the secret sauce for igniting peak performance and develop high-performing teams that innovate and win.

Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, her latest book, Innovation is Everybody’s Business, is for those looking for solutions to the daily pain of “how do I prove my worth,” a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to being indispensable. It is also for leaders under pressure to build a culture of innovation but don’t know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.

Tamara’s company, LaunchStreet, is the go-to innovation partner for companies like Arrow Electronics, Schneider Electric, Disney, Red Robin, RICOH and US Army Research Labs when they want to create a culture of innovation that wins and develop innovative solutions for their biggest challenges. Her IQE system has helped ignite, scale and sustain innovation inside and out organizations of all sizes. Most importantly her work helps everyone realize their innovation capabilities and apply it daily.

At 27 she was the youngest person ever named to leadership in a leading global advertising agency. If you’ve walked the aisles of Target you’ve pushed your cart past products and brands that have benefited from Tamara’s innovative approach – everything from Cheerios and Johnsonville Sausage to Procter & Gamble and Clorox. She has run multi-million dollar businesses and launched a few of her own, learning from her successes and, most importantly, her failures. Tamara has been featured on the TODAY SHOW, EO FIRE Podcast, the New York Times, Denver Business Journal, NBC 9News and on radio stations across the country. As a kid in computer camp, Tamara won the “I’ll try anything once” award – a motto she still lives by.

As a kid in computer camp, Tamara won the “I’ll try anything once” award – a motto she still lives by.