In today’s fast-paced world of continual disruption, the mere thought of change often triggers apprehension and unease in people, leaving many to shy away from it. The idea of drastic change seems nothing short of exhausting and overwhelming, pushing individuals and organizations into a state of stagnation or chaos. But there’s a better way to thrive in today’s dynamic environment – it’s what I call “the art of subtle shifting.” Instead of plunging headfirst into the abyss of “drastic change,” consider the beauty of “subtle shifting.” Embracing this approach allows individuals and businesses to be adaptive, fluid, and innovative, gracefully navigating the challenges of today’s ever-changing landscape with more ease and success.

Before you read on, do this quick activity. Stand on one side of a room with the intention of walking directly to the other side of the room. Make sure you have enough room to walk at least 20 steps. Now, walk straight to the other side. Notice your ending point. Next, go back to your starting point and position and shift your feet just 2% to the left or right. Then walk, following this slightly shifted path, to the other side of the room. Notice how that 2% shift in the beginning created a drastically different end point. If you want to really get into it, walk part way there, then shift your feet another 2%, and then another 2%.  That is the art of subtle shifting.

So, let’s delve into a few reasons why subtle shifting is the secret sauce for sustainable development and growth:

  1. Authenticity: The Ace Up Your Sleeve

In the cluttered and crowded world we live in, being authentic can be your ultimate competitive advantage. Just like a perfectly tailored suit, shifting allows you and your work to adapt and evolve while staying true to your core values and identity. Embrace your authenticity, and you’ll effortlessly stand out in a sea of monotony – your uniqueness is your secret sauce! Authenticity allows for a solid foundation for subtle shifting.

  1. Gradual Progress: The Tortoise Usually Wins

In the business marathon, it’s not always about the fastest sprinter. They often burn out too soon or aren’t prepared for the surprising roadblocks along the path. Subtle shifting champions the gradual progress of the tortoise. Small yet meaningful adjustments over time accumulate into transformative results. Unlike the hare’s erratic change, the tortoise’s shifting approach ensures steady growth, and we all know how that fabled race ended! I’m not saying go slow, but I am saying get into the mindset and practice of subtle shifting as you move. In fact, subtle shifting will allow you to evolve at all speeds.

  1. Surfing the Waves of Market Fluidity

Market trends ebb and flow like waves at the beach. Embrace the art of subtle shifting, and you and your business becomes a master surfer, riding the waves of market fluidity with style. Stay flexible, adapt to changing tides, and you’ll be the one making the competition wipe out!

  1. Unleash Your Hidden Gems

We’ve all got those hidden gems inside of us. As individuals it’s your ability to be an Everyday Innovator. In business it’s the innovative business or approach that is meaningful to customers and separates you from the competition. Subtle shifting allows you to continually discover and leverage those hidden gems that can be the difference between getting ahead and falling behind.

  1. Avoiding the Wrecking Ball of Radical Change

We’ve seen it before, businesses attempting radical changes and ending up like a bull in a china shop – chaos ensues. Subtle shifting, however, ensures a more graceful transition. No need to smash through walls when you can navigate corridors with finesse. I’ve found that those that continually shift make bigger, more meaningful changes in the long run than those that come in like a wrecking ball once. Avoid the wrecking ball approach, and you’ll save on repair costs!

Those who master the art of subtle shifting are the ones who stand tall and keep moving forward, leaving others to continually ask, “How do they do it?”